Launched in the United Kingdom in 2014, Veganuary encourages people to enjoy a fully plant-based diet throughout January. The initiative was founded to help protect the environment, prevent animal suffering, and improve the health of millions of people worldwide.
In 2025, more than 25 million people took part in Veganuary globally. Research shows that over 90% of participants would recommend the experience to their family and friends. Around 50% permanently reduced their consumption of animal-based foods by 20–50%, while approximately 20% of participants transitioned either fully or predominantly to a plant-based diet.
In recent years, Veganuary has been gaining strong momentum in Croatia, with a growing number of participants each year. The main motivations include improving personal health and avoiding cruelty to animals.
BioMania & Veganuary
BioMania’s mission is to inspire healthier eating habits and encourage people to explore plant-based nutrition — even if only temporarily. We are proud to support Veganuary through specially curated tasting menus and a variety of themed events throughout the month.
Our Veganuary program includes healthy nutrition book promotions, a Sunday activity brunch, and other exciting events, which you can follow on our social media channels. Throughout January, we are also offering a 15% discount on our entire menu with the promo code Veganuary.
For more information, tips, and ways to get involved, visit LINK.